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一、Marketing Marketing Manager(IH) (全国,优先考虑上海)
Overview:
The Marketing Manager leads and owns strategic marketing, new business development, branding, lifecycle management of designated product portfolios and/or animal species growth opportunities.
This position will develop, implement and manage effective marketing and product plans as well as provide marketing support to customer programs and events for sales growth and profitability.
Main Responsibilities:
1.Lead marketing strategy for the assigned business segment(s) and product category.
2.Own and manage product portfolios as well as champion a specific animal segment, to work with cross-functional teams to promote, attract and create new business leads and projects.
3.Build and drive execution of business strategy and key product plan with well-integrated marketing plans and selling tools to support customer events and activities, in cooperation with digital marketing & communication, sales, technical service and R&D teams.
4.Develop product pricing strategy and programs with pricing and volume discount schedules to balance market share and profitability for optimized results.
5.Champion portfolio development, innovation and new product launch for the assigned product categories.
6.Own market intelligence for competitions and customer insights in designated segment.
7.Act as a go-to-person for global and regional alliances and communications across functions.
Requirements:
1.5~8 years of relevant experience in strategic marketing, product development or technical with a customer-oriented mindset, focus on animal Intestinal Health portfolios.
2.Master or Doctor degree in animal science/ food science/ bio science is preferred.
3.University education or equivalent experience in veterinary medicine would be a plus.
4.Excellent interpersonal and communications skills are required.
5.Passion and drive to make a difference, immediate contribution and a sense of urgency.
6.Good analysis ability and skill with creating marketing concepts and solutions.
7.Experience in strategic planning or business intelligence analysis would be a plus.
二、Marketing Marketing Manager(Nutrient Efficiency platform ) (全国,上海优先)
Reports to: Marketing Director, Animal Nutrition and Health China
Location: Shanghai or Beijing preferred
Overview:
The Marketing Manager leads and owns strategic marketing, new business development, branding, lifecycle management of designated product portfolios and/or animal species growth opportunities.
This position will develop, implement and manage effective marketing and product plans as well as provide marketing support to customer programs and events for sales growth and profitability.
Main Responsibilities:
1.Lead marketing strategy for the assigned business segment(s) and product category
2.Own and manage product portfolios as well as champion a specific animal segment, so as to work with cross-functional teams to promote, attract and create new business leads and projects
3.Build and drive execution of business strategy and key product plan with well-integrated marketing plans and selling tools to support customer events and activities, in cooperation with digital marketing & communication, sales, technical service and R&D teams
4.Develop product pricing strategy and programs with pricing and volume discount schedules to balance market share and profitability for optimized results
5.Champion portfolio development, innovation and new product launch for the assigned product categories
6.Own market intelligence for competitions and customer insights in designated segment
7.Act as a go-to-person for global and regional alliances and communications
Requirements:
1.Bachelor’s Degree or equivalent experience in animal science/ food science/ veterinary medicine/ bio-science or business-related field. MBA or Advanced degree preferred
2.At least over 6 years of experience in marketing, strategic planning, product development and/or technical experience with a customer focus and mindset
3.Enzymes related fields, good knowledge in animal science, veterinary medicine or food science would be a plus
4.Passion and drive to make a difference and exposure to technical application will be a plus
5.Good analysis ability and skill with creating marketing concepts and solutions
6.Experience in market or business intelligence is a plus
三、市场部 高级品牌管理专员 1名 工作地点:上海
职位要求:
1.本科以上学历,动物科学、市场营销相关专业;
2.两年以上年市场营销或动物营养行业经验,拥有微信独立运营及其他平台内容撰写经验者优先;
3.具有良好的写作能力,艺术思维,富有创意;
4.具有较好的内部及外部沟通能力。
主要职责:
1.负责撰写企业品牌故事,针对不同客户群体,进行有的放矢的创作,传递建明品牌形象。
2.传递产品品牌信息点,根据产品定位、卖点,撰写系列软文进行产品品牌打造。
3.技术内容通俗化编写,根据建明现有技术特点(文献、试验数据、技术手段等),进行简化、编写,便于在新媒体上传播。
4.视频内容创作与发布,通过视频号、微信等,传播建明品牌、产品信息等。
5.运营微信公众号、视频号等数字平台。
6.与设计公司等一起创意海报等。
四、研发部 法规注册主管 1 名 工作地点:珠海
主要职责: